IF you had any doubts about the value of investing time in cultivating a winning organizational culture, our January spotlight on LoyaltyOne's CEO, Bryan Pearson would have certainly convinced you that "culture eats strategy for breakfast". While the jury's still out on whether Peter Drucker coined this often-quoted corporate-speak, two schools of thought have emerged on either side of it - one that misunderstands culture as that touch-feely part of HR, thereby discounting it, and one that swears by it.
There are also those that say, "Ignoring the health of your culture is like letting aquarium water get dirty."
Just like brands, culture is not a fluffy, intangible. It's not just the office décor or the workspace vibe. It's a measurable driver that ensures long-term success, and the loyalty of your employees and customers.
Our February speaker, Dr. Brett Richards developed the Organizational Growth Indicator (O.G.I.), allowing managers to make more intelligent decisions and, ultimately, strengthen their businesses. In other words, the O.G.I gives C-Suite their first-ever financial statement for people and culture.
"When business leaders can accurately quantify employee attitudes and motivations, they are better equipped to deliver targeted programs capable of eradicating complacency across the company. Consequently, the OGI can have a substantial effect by providing invaluable insight to those at the helm," says Dr. Richards, who's also founder and president of Connective Intelligence Inc.
With a client roster that includes Nestlé, Schulich School of Business, Bayer, Shoppers Drug Mart, Novartis, ING, and Loblaw, to name just a few, Dr. Richards is also currently helping, Azam Bhaloo, President of The Foray Group, to lead his company through an organizational transformation.
Join us on Feb. 12 to hear from both Richards and Bhaloo about how the OGI has been successfully put to work, through a comparison of before and after results.