Events: Event Registration Form

The battle of disruption: How to respond to Disruptive Innovation?

Event Date: Thursday, Mar 21, 2019
Event Time: 7:00 AM to 9:30 AM
Venue(s): Petroleum Technology Alliance Canada (PTAC)
Presenter(s): Dr. Amir Bahman Radnejad
Agenda: 7:00 - 7:30 AM: Registration/Networking
7:30 - 9:00 AM: Session
Corporate Sponsors:


In today`s hypercompetitive business world, established firms are facing disruptive innovations

(technological and/or business model) initiated by newcomers resulting in dramatic market shifts. Lack of ability to design an appropriate strategy  to respond to these disruptive innovations led top Fortune firms (e.g., Kodak, Xerox, Blockbuster, Nokia, and many others) to file bankruptcy with many of them to close their doors forever. Thus, one of the biggest challenge for leaders of incumbent firms is how to respond to such innovations.

Our interactive session will help leaders to first get a better understanding of the disruptive innovation phenomena and then focus on the firm`s human, tangible and non-tangible resources to help them to navigate among different strategic options and select the best response to disruptive innovation.

In this session you will:

  • Gain a better understanding of innovation and disruptive innovation;
  • Understand why organizational capabilities of most incumbents fail to support developing disruptive


  • Identify conventional strategic options to respond to a disruptive innovation;
  • Recognize the importance of human, tangible and intangible resources in designing a strategic response to a disruptive innovation.




Dr. Amir Bahman Radnejad is the founder of 1388 Consulting. He is an engaging leader and entrepreneur with more than 10 years of high profile progression and recognition for maintaining the highest standards of leadership performance. This includes delivering strategic business advice to clients seeking to enter various global markets along with expertise in areas of revenue/profit generation, new business development and market share expansion. He has been featured on numerous radio and TV programs and has been an invited speaker at prestigious universities, international and national business management conferences. He has an extensive background in the energy industry and sustainability.  

He earned his Ph.D. in Strategy & Global Management from the University of Calgary, Canada, and his Masters in Innovation Management and Entrepreneurship from University of Manchester, UK, and BSc in Chemical Engineering from University of Tehran, Iran.

In addition to his business activities, he is an Assistant Professor of Strategy at the State University of New York at Brockport, New York, USA, where he researches sustainable development and innovation strategies in the energy industry, and teaches courses on strategy, entrepreneurship and international business.


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REGISTRATION FEES - Today through to Wednesday, March 20, 2019

Registration Type Rate
Member Registration $0.00 CDN + NO TAX
Member Guest Registration $0.00 CDN + NO TAX
Non-Member Registration $45.00 CDN + GST 5%
Vendor Subscription Registration $0.00 CDN + NO TAX
Associate Member Registration $0.00 CDN + NO TAX
Corporate Subscription Registration $0.00 CDN + NO TAX
Corporate Subscription Guest Registration $0.00 CDN + NO TAX